How to Design a Positive Image for Your Business

Image is everything in business. It does not matter if your product or service is great. If your image is not right, your business will not achieve its highest potential.

How does your company look to other people? How do people perceive you?

Let’s use the company Apple for example. Why do we keep coming back?

Apple has built one of the biggest technological presences. How? Apple has created products with the reputation of reliability so that consumers know that what they get will be the features they expect from a product’s advertisement. The experience of the technology itself is also reliable and unique, since Apple’s software is like no other. People can easily transfer data to each device, making it simple for the consumer and a better experience overall. The result of these two things is that the image created is long-lasting and builds trust from the consumers. Relations equity is the new lead generator. Standards of excellence are important for increasing and maintaining customer loyalty.  

The design and image of your business are the first things the world will observe when they encounter your business. The image you present should embody the company’s process, what it does, and who makes up the company should be the vision that is shared with the public. Some firms use uniforms to create the impression of professionalism. Others develop a corporate culture of service. Companies providing both a professional image and quality service attract and retain customers. Therefore, your image should be geared around designing the world class customer experience. Successful companies emphasize quality customer service. Failure to provide professional and quality service results in lost business. The "Harvard Business Review" calls the advice to make the "frontline workers and customers...the center of management concern" a timeless strategy for firms of all sizes.

There are three key dimensions of service:

Human Dimension

The most critical is the customer-facing process, which begins and ends with your unique model for creating an exceptional experience every time someone purchases your product or service.

Business Dimension

The strategies and structures are defined and placed to create an attraction for consumers to seek your service.  

Hidden Dimension

The methods of work behind the scenes ensure a world class experience every time for new and repeat customers.

Successful corporations and small businesses understand the importance of a professional image in dealing with customers.

Once you clearly inform the public about your company, include an element that will engage current and future customers.

Here are three elements to consider when designing your business:

1. Engage: Customer interaction

Customer engagement is essential to a company because it creates a personal touch for your clients. An awesome tool, if applicable, is to provide a face-to-face interaction with the customer. Provide a forum for your clients within their communities so that your clients can share experiences with one another, which provides your company the opportunity to respond to some of the current clients.

Marketing is a tool used within customer engagement. It provides your clients with an opportunity to see something that always makes them think of your business. The Allstate commercials are great examples of marketing. The commercials utilize a well-developed character named Mayhem, who is simply unforgettable. Engage with customers using a tactic that is simple and relatable.

2. Inform: Your company’s image

How important do you think the image of your business matters to your future clients? Does your image speak to the method in which your company operates? It is especially important to provide your future clients with an image that is distinctive and unique to your company. Consider the benefits that a tailor-made image can produce within your organization.

Image is the first thing that most people will see before they ever fully understand what you do. Your company’s image is not limited to just graphic design, it also includes the individuals that you employ. Customer education is a key component to explain to the industry who you are and what you offer. Start with answering questions:

  • What is your value proposition?
  • What are the details of the products?
  • Who is your target audience?
  • What are your short and long-term goals for the company?

3. Grow: Development

Every company’s goal is to generate revenue. The last benefit a company’s image can create is growth. Your company’s goal may revolve around achieving growth within the company and/or growth within its respective industries. In order to gain new customers for a positive venture, you must never forget about your current customers. New and existing customers help you to grow your business.

How to Create A Business Relationship Map

Instructions for creating a Business Relationship Map:

1.  Place your name or picture in the center of the circle.

2. Add circles around the center circle and label the circles with the names or images of people,      

companies, partners, customers, vendors, associations, etc. important to your success. In some instances, you may not know them yet – but you need to know them.

3. Draw a line between you and the person or entity to represent your

   relationship with them.

• A solid line means a strong relationship with you or someone on your map.

• A dotted line means a relationship in place but needs strengthening.

• No line means a relationship needs to be cultivated.

Example: VSC Business Relationship Map

In conclusion, make sure when you present your business to the public you have a clear presentation of the values of your business. Make sure your image exemplifies the information, engagement of your company and building relationships so you can maximize growth within your company. If you would like more information on this topic, please let us know!